Customer expectations, like the evolutionary transformation of content from paper to digital, are increasing. When it involves digital marketing, your business could also be content with maintaining the established order , but don’t get comfortable. Doing nothing might soon leave you scrambling to stay up with the competition.

The digital landscape is innovating at a fantastic rate. In fact, IDC forecasts that by 2025, on the average , the connected person will engage with their connected device once every 18 seconds. and therefore the digital transformation in marketing are going to be at the forefront of this evolution. Not preparing your business for market changes and evolving expectations could have a catastrophic effect on its future growth.

The good news is there’s no better time than now to start out doing something. If you’re still on the fence about making a change, consider the risks. to assist you get innovating we’ve outlined five risks of doing nothing when it involves your digital marketing strategy.

1. The competition is coming for your customers.

You knew the competition was always coming for your customers, but now they need a foothold . They’re taking action. Your competitors are embracing cutting-edge technology which will position their business for fulfillment over the end of the day . With the proper digital marketing tools, they will attract not just new customers, but digitally savvy customers which will be disgruntled by your aging technology. Customer demands will still change. the simplest advice is to vary with them.

2. Less efficiency, less effectiveness.

Your marketing team must be efficient and effective so as to succeed. Fast, flexible campaign deployment across channels shouldn’t just be a “nice to have” in digital marketing, it’s necessary for creating great customer experiences. But counting on IT or agency support for campaign execution isn’t full proof. Empower your marketing team with the fashionable marketing automation tools needed to deploy campaigns quickly. The change won’t only improve customer engagement but also assist you save on efficiency and effectiveness.

3. Campaigns should leave an impression . Or they’re forgotten.

If you engage with the proper customer, at the proper time, about topics or business solutions that interest them, you gain (and earn) customer loyalty. Customers want content that speaks to them directly. If you can’t quickly manage and launch campaigns that are relevant and interesting, then you’ll lose not only the customer’s attention but their business. Help them learn what they need to understand with agile, personalized campaigns that scale across channels.

4. Talent could also be trying to find greener pastures.

Clunky, outdated technology doesn’t attract innovative new talent. Today’s workforce is competitive and marketing talent are going to be trying to find a workplace that helps them be both agile and efficient, leaving ample time available for brewing up exciting new ideas. With robust, easy-to-use marketing technology, your marketing team can innovate and better contribute to overall revenue. Bogging them down with labor-intensive technology isn’t only inefficient but can also leave lasting impacts on morale and over the end of the day , business growth.

5. Customers will gravitate toward better experiences.

Lastly, today’s digitally savvy customers have options. they’re not hooked in to legacy purchasing to form decisions. they need fast, easy, and convenient experiences. and that they want to be delighted and engaged with relevant content across multiple channels, and on the go. It won’t be easy to satisfy them, and it’ll take continuous improvement. employing a robust marketing technology that grows together with your business and evolves with customer demands, is your best bet for staying competitive in today’s market.


Now is the time to require action. It’s not too late to catch up together with your competition, albeit they’re already further along in their digital transformation. alittle marketing team with limited resources can accomplish tons with the proper marketing tools. So, get out from under the established order , fight back with better customer experiences. Find and have interaction the proper customers, at the proper time. Get to understand them during their customer journey and supply them with relevant content that helps them choose you. And roll in the hay all with an agile, automated marketing technology that helps you’re taking a campaign from zero to sixty in only a couple of clicks.

Having to form big decisions on behalf of your entire business are often intimidating — as marketers, sometimes we’d rather prefer to play it safe and see what unfolds naturally, rather than risking the “wrong” move in the world of digital transformation.