Design is not just what it looks like and feels like. Design is how it works
Intuitive design is how we give the user new superpowers.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
Good design is like a refrigerator—when it works, no one notices, but when it doesn’t, it sure stinks.
Our core values are like our codex of delivering the an inspring service.