When you’re trying to enhance your website’s performance, it’s important to recollect that you simply need to specialise in numerous factors simultaneously.
In both life and digital marketing, we tend to offer all of our attention to at least one or two important elements while neglecting something else which will end up to be equally as important.
If you would like to try get to better within the SERPs, it takes quite just SEO.
Your website also must be designed well, otherwise you risk squandering all of that organic equity you’ve got been building.
SEO and web design work together more seamlessly than many of us might realize.
Their components mingle and flow together so well that, when executed correctly, your website visitors shouldn’t actually notice anything about what you’ve got created; they ought to simply start navigating through your site.
So, what are those elements where SEO and web design collaborate? inspect these five ways they’re used together.
Anyone who’s even slightly conversant in SEO or web design should already know the importance of creating your website mobile-friendly.
In fact, if this isn’t something you’ve taken the time to try to to yet, you’re already a couple of years behind.
Google made mobile-friendliness a ranking think about 2015. That’s half a decade ago.
The search giant then introduced mobile-first indexing in 2017. It’s clear to ascertain how importantly Google views mobile-friendliness, but many websites still haven’t caught on.
The number of individuals searching on desktops has been declining for a couple of years now, while the amount of individuals searching on mobile devices has been steadily increasing.
More than half all web traffic is coming from mobile devices, which suggests that quite half your audience is additionally likely to get on their mobile phones.
Without a mobile-friendly website design, you’ll be accidentally alienating half your users. that’s massive.
A website with a high bounce rate thanks to not loading properly on a phone or tablet goes to send bad signals to Google, and your rankings could plummet.
2. Easy-to-Read Design
If you’ve been performing on improving your SEO, content is probably going something that you simply have spent tons of your time on.
Some people won’t realize what an enormous impact the planning of an internet site can wear your content, or a minimum of the presentation of it.
Poor web design can make it impossible for users to read what they came to your website to try to to .
Pages with blocks of content in strange places, with too many hyperlinks that don’t serve a transparent purpose, essentially erases any audience that you simply managed to bring onto your site.
And if nobody can get the knowledge they need , what’s the point?
At some point, you’ve probably been on an internet site that had text that was impossible to read due to the page design.
Maybe it had been a light-colored text on a pure white background or a dark color on black. Those sorts of designs recall the usually terrible websites of the mid- to late 1990s.
But the difficulty isn’t always color. The text can also be too big or small, or written during a hard-to-read font.
Like websites that aren’t mobile-friendly, sites that are difficult to read on any device or desktop are getting to turn people away quickly.
Web designers understand the way to create websites that make it easy for users to require in your content so you get the foremost for your money.
White space, line length, and any extra elements like images can all affect how people concentrate to your site. Also, remember to think about people with disabilities by going for an inclusive web design format.
3. Website Speed
Do you know what’s slowing your website down?
Chances are, it could have something to try to to together with your web design. Website speed is one among the foremost important aspects of technical SEO, and it’s a primary deficiency for several websites.
If you haven’t been ranking well, it might be that your website is simply too slow and other people are bouncing quickly.
Never forget that page speed may be a known ranking signal, so you would like to devote some time to speeding up your site by optimizing your images, eliminating unnecessary plugins, allowing browser caching, and so on.
Now, you would possibly actually think your website loads quickly enough, not knowing how long people are literally willing to attend . Ideally, your website should load in two seconds.
When it takes longer than three seconds, as many as half the users visiting your site are likely to abandon it. Page speed is more important on mobile devices, where people are even less likely to spend time waiting.
Page speed isn’t only important to users, but it’s also important to Google. The speed of your website affects Google’s ability to crawl it.
If your page speed causes Google to crawl fewer pages, you won’t have as many pages getting indexed.
When this happens, it’ll be impossible for these pages to rank in the least . Ensuring website security through “https” encryption is important.
Speaking of crawling your website, web design can help with this in additional than a method . A sitemap may be a crucial element to possess in situ if you would like search engines to be smarter about how they crawl your website.
Your sitemap provides search engines with a guide of all the pages and content on your website. this provides you the prospect to inform search engines what pages are most vital to your site.
This is an especially important part to urge right for larger websites, also as newer ones which may not have any external links just yet.
In addition to their benefit to look engines, sitemaps also aid in user navigation. a replacement visitor to your site can ask your sitemap for help getting around it.
Sitemaps also contain important metadata about your sites to offer them a far better chance of ranking highly.
5. Gaining Users’ Trust
Unlike another SEO factors, you actually cannot measure what proportion people trust you or your website. However, gaining trust remains an enormous a part of getting your website to rank higher.
There’s little question that the majority people are quick to make opinions, and once they need them, it are often difficult to vary their minds.
Over the years, we’ve gotten wont to seeing perfected websites that provide phenomenal user experiences. this is often what we naturally expect to ascertain once we open an internet site .
We want something that’s clean, easy to navigate, which can quickly give us the knowledge we would like . We tend to think these sorts of websites just seem more trustworthy.
If an internet site looks old and outdated or is just too difficult to use, most of the people are going to be left with a nasty impression, and that they could leave and not come .
You could have a product or service which may be exactly what they’re trying to find , but your website doesn’t convey this.
A bad website will make it appear as if your business or organization simply doesn’t put in much effort.
SEO is best wiped in partnership with web design, and improving your web design doesn’t need to be difficult.
Keep these pointers in mind when designing your website, and you’ll soon start seeing the upper rankings that are eluding you.
If you need expert advise, see how we can help you.